Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus CT200h Race Car to Debut at the Nurburgring

The Lexus CT200h compact hybrid will debut in racing car guise at an endurance race this weekend at the legendary Nurburgring Nordschleife circuit. Entered by Gazoo Racing, the same organization that races the Lexus LFA, the CT200h will compete in the Adenauer ADAC Rundstrecken-Trophy. Around 200 cars will line up at the start of the six hour-race. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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2011 NYIAS: Lexus CT 200h Supercharged to 300 Horses

Making its debut at the Big Apple is a concept for a high-performance version of the Lexus CT 200h hybrid hatchback conceived and executed in partnership with Fox Marketing.

Starting with a production CT 200h, the tuner modified the 1.8-liter gasoline engine by adding an Eaton supercharger along with a Climax Racing intake manifold and a Yonaka air to water intercooler among other upgrades to push output to an estimated 300HP. Additionally, Fox Marketing said it has boosted the factory batter power, but did not provide further details.

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Chicago Preshow: Lexus CT 200h Concept Tune by Five Axis

Lexus will be showing off a wilder CT 200h prepared by parent company Toyota's tuning partner Five-Axis at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20. The highly-modified Five Axis Project CT will be dressed in a custom made wide body kit with hybrid's bad-boy appearance further enhanced by the JDSU “Dark Passage” paint, the lowered ride height (thanks to a TEIN Flex coilover suspension system), and custom 19-inch FIVE:AD forged alloy wheels.

No word on any powertrain improvements, but the CT 200h concept study will get a bespoke interior treatment and a Stoptech High Performance Big Brake Kit on the front.

The Five Axis Project CT will be joined by numerous Lexus models including vehicles from last year’s SEMA Show such as a customized LS600h L by VIP Auto Salon and a revamped RX 450h courtesy of tuner Paul Tolson, EST Styling, plus the full range of production models like the 2012 LFA sports car.